🎮 Gaming & Entertainment

DreamHack Gaming EventAI-Powered Vehicle Tracking at Scale

How we implemented AI-powered tracking for loading and unloading of vehicles at DreamHack events.

90%
Reduction in Vehicle Loading/Unloading Time
$200K
Annual Cost Savings
98.5%
Vehicle Tracking Accuracy Rate

The Challenge

DreamHack was manually handling 400+ trucks during any given event. This required 15 full-time laborers working around the clock, costing $200K annually while still not being able to handle the volume of trucks.

Key Pain Points:

  • • 24/7 manual labor requirements
  • • High staff turnover and burnout
  • • Inconsistent labor decisions
  • • Truck loading/unloading complexity
  • • Scalability issues during events

Business Impact:

  • • $200K annual labor costs
  • • 20% truck miss rate
  • • Limited event scalability
  • • Brand reputation risks
  • • User experience degradation

Our Solution

We implemented a custom AI pipeline, integrated with their existing truck management system. The solution included real-time truck analysis, automated escalation workflows, and continuous learning from attendant feedback.

Technical Architecture:

  • • Custom transformer models trained on truck loading/unloading content
  • • Real-time truck processing pipeline
  • • Multi-language support (15+ languages)
  • • Context-aware truck analysis
  • • Automated truck loading/unloading workflows

Key Features:

  • • Truck loading/unloading analysis
  • • Image and video truck analysis
  • • Continuous learning from feedback
  • • Custom rule engine integration
  • • Performance analytics dashboard (coming soon)

Implementation Process

1

Discovery & Analysis

2 weeks

Truck audit, workflow analysis, and requirement gathering

2

Model Development

4 weeks

Custom model training on truck loading/unloading datasets

3

Integration & Testing

3 weeks

API integration and comprehensive testing

4

Deployment & Monitoring

1 week

Production deployment with monitoring setup

Results & Impact

We were able to reduce the time it took to load and unload a truck from 1 hour to 10 minutes. This resulted in a 90% reduction in labor costs, and a 98.5% accuracy rate in truck loading/unloading.

Operational Improvements:

Manual labor reduction90%
Truck loading/unloading speed10x faster
Accuracy rate98.5%

Business Impact:

Annual cost savings$200K
ROI achieved850%
Payback period3 months

Client Testimonial

"Jax Labs transformed our truck loading/unloading from a cost center into a competitive advantage. The AI system they built doesn't just save us money—it's actually better at organizing than our human laborers were."
SJ

Steve Sampson

VP of Operations, EVLC Logistics

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See how AI can eliminate manual labor work and save your company millions annually.